Identity · Web · Print
Scion
Corporate with swagger.
Scion Staffing is a national staffing and executive search firm. Its sites say it was founded in 2006.
Elin McLain designed and art directed the brand, the division sub-brands, and the websites. Eleven divisions share one wordmark, and each color runs from the logo to the site menu. The work spans 2019 through 2025.
- Client
- Scion Staffing
- Role
- Brand, division sub-brands, and websites
- Years
- 2019–2025
- Founded
- 2006
- Scion Staffing (opens in a new tab)
- Portland (opens in a new tab)
- Scion Executive Search (opens in a new tab)
Deliverables
- Division logo system
- Color system
- 2025 style guide
- Websites
- Legal logo development
- Business cards
- Trifold brochures
- Promo cards
Division colors
Seven colors are named in the 2025 style guide, with a HEX for each. Executive Nonprofit Search, Executive Retained Search, Technology, and IT & Engineering are not given a separate color in that guide. The Colors page also prints RGB values that do not match these HEX values, so those RGB numbers are not shown.
Staffing
Staffing Blue#00769c
Executive
Executive Burgundy#a61d43
Executive Nonprofit Search
Not given a separate color in the 2025 style guide.
Executive Retained Search
Not given a separate color in the 2025 style guide.
Legal
Legal Gray#a7a9ac
Nonprofit
Nonprofit Green#708d39
Medical
Medical Teal#13af8e
Technical
Technical Orange#cb722d
Technology
Not given a separate color in the 2025 style guide.
IT & Engineering
The logo reads IT & Engineering. Not given a separate color in the 2025 style guide.
Creative
Creative Lavendar#8666ac
The style guide spells it Lavendar. The live division menu labels this one Creative.
Type
Avenir
Headlines and subheadings are Avenir Medium. Body is Avenir Book, 12pt, with 17pt leading. The guide allows Avenir Light, Light Oblique, Book, Book Oblique, Medium, Medium Oblique, Heavy, Heavy Oblique, Black, and Black Oblique. Avenir is not loaded on this site.
Live sites
Scion Staffing, Scion Executive Search, and the division menu.
Legal logo development
A color study and a homepage. Personal details on the card are covered.
Card fronts name employees and list phone numbers and emails, so they are not shown.
