Practice
Services
Identity, the pieces that carry it, and lettering. Examples are in the work.
Brand identity & logo systems
Circle marks, wordmarks, stacked lockups, and the one-color, reverse, black, and white files that keep a logo usable. St Johns Yacht Club, 100 Kilos, and Scion are the systems worked out furthest. St Johns Music Festival, Saved by Submission, and the rest of the index are here too.
Marketing enablement
Collateral that has to leave the studio: letterhead, cards, social templates, and event posters. The Night Shift residency, the Havalina series, and the St Johns Music Festival templates are this kind of work, along with the Saved by Submission stationery.
Design systems
A suite is the logo plus the rules around it: color, type, and templates other people can keep using. 100 Kilos uses Akshar. The brand guide names Kilo Navy, Mat Teal, and Signal Yellow. Saved by Submission is set in Apparat and Apotek Comp, which are not loaded on this site.
Lettering & illustration
Hand lettering for posters and for pieces that are not a client system. St Johns Yacht Club has script, marker stack, and handwrite. Soft Machismo is the hand-lettered stack for the Elin Jurnaa music project. A separate lettering set covers 2014 through 2019.
TODO · Still to add
- Apparat and Apotek Comp are not loaded.
- Business cards that include phone numbers or email addresses are in the archive and not on the site.