Elin McLain
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Identity · Lettering

Elin Jurnaa

Elin Jurnaa is Elin McLain’s music project. This is the branding he designed for it, from 2021 through 2026: EJ logos, the Soft Machismo hand-lettered stack, song art, and merch.

The newest logo in the archive is a purple script, about #B06BAC.

The Soft Machismo cover photograph is not on this page. It includes a child. The hand-lettered stack file in this archive is blank, so it is not shown. The EJ logo and the song art are.

Project
Elin Jurnaa, music
Design
Elin McLain
Years
2021–2026

Deliverables

  • EJ logos
  • Soft Machismo hand lettering
  • Song art
  • Merch

Color

Newest music-project script

Approximate hex from the archive note.

  • Purple

    #B06BAC

Images

TODO · Placeholder

Soft Machismo photograph

The cover photograph is in the archive and is not published here. It includes a child.

EJ logo, teal.
EJ logo, teal.
EJ logo with script, teal.
EJ logo with script, teal.
EJ circle icon, teal.
EJ circle icon, teal.
Song art. The file name is Slow Healing, a lyric video thumb.
Song art. The file name is Slow Healing, a lyric video thumb.
Song art. The file name includes I’ve Got To.
Song art. The file name includes I’ve Got To.
Ej logos and brand elements 1.
Ej logos and brand elements 1.
Elin porch ltblue circle.
Elin porch ltblue circle.
Ive got to elin building door with lyrics.
Ive got to elin building door with lyrics.

TODO · Still to add

  • Soft Machismo photograph — The cover photograph is in the archive and is not published here. It includes a child.
  • Business cards are in the archive and not shown, until Elin says the contact details on them can be public.
  • The purple script file is named in the identity folder and is not in this project’s image set.

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